PhonePe, the digital payments platform owned by Walmart, has launched Indus Appstore, a new app store for Android developers. The app store is designed to challenge the dominance of Google Play and Apple App Store in the Indian market.
Indus Appstore is offering a number of attractive incentives to developers, including:
- Zero percent commission on in-app purchases
- Free developer account for the first year
- Dedicated support from an India-based team
- Support for 12 Indian languages
- Regional content and recommendations
PhonePe is also promising to provide a more localized experience for Indian users. The app store will feature a dedicated section for new apps, as well as search optimization to help users find the apps they are looking for.
The launch of Indus Appstore is a significant development in the Indian app store market. Google Play currently commands a 97% share of the market, but Indus Appstore has the potential to make a dent in that market share. PhonePe is a major player in the Indian fintech market, and it has a large user base that it can tap into.
The app store is also targeting Indian developers, who are often frustrated with the high fees and lack of support from Google Play and Apple App Store. Indus Appstore’s zero percent commission on in-app purchases and dedicated support team are likely to appeal to many developers.
Overall, the launch of Indus Appstore is a positive development for Indian users and developers. It provides more choice and competition in the Indian app store market, and it could help to boost the Indian app ecosystem.
Experts react to the launch of Indus Appstore
Analysts and industry experts have welcomed the launch of Indus Appstore. They believe that the app store has the potential to challenge the dominance of Google Play and Apple App Store in the Indian market.
Neil Shah, research director at Counterpoint Research, said, “The launch of Indus Appstore is a significant development in the Indian app store market. It is the first major Indian app store to be launched in recent years, and it has the potential to be a serious competitor to Google Play.”
Shah also noted that the app store’s focus on localization and its zero percent commission on in-app purchases are likely to appeal to Indian developers.
Anurag Singh, co-founder and CEO of 91springboard, an edtech startup, said, “We are excited about the launch of Indus Appstore. It is a much-needed alternative to Google Play and Apple App Store, especially for Indian developers. We are confident that Indus Appstore will play a major role in the growth of the Indian app ecosystem.”
Conclusion
The launch of Indus Appstore is a significant development in the Indian app store market. It provides more choice and competition for Indian users and developers. It remains to be seen whether the app store will be able to make a significant dent in Google Play’s market share, but it has the potential to be a major player in the Indian app ecosystem.
