Disney+ Hotstar has introduced a new vertical video streaming feature called “MaxView” for the upcoming ICC Men’s Cricket World Cup 2023. MaxView will allow users to watch the matches in a full-screen vertical format, with the ball and wickets taking center stage.

The feature will be available on both the Disney+ Hotstar Android and iOS apps. To use MaxView, users simply need to select the “MaxView” option from the video player menu.

MaxView is designed to be a more immersive way to watch cricket matches on mobile devices. The vertical format allows users to see more of the pitch and the players, and it also makes it easier to follow the action from all angles.

In addition to the vertical video stream, MaxView will also include a live feed tab, scorecard, and vertical ads. This will allow users to stay up-to-date on the match even if they need to take a break from watching the full-screen stream.

Disney+ Hotstar is the official streaming partner for the ICC Men’s Cricket World Cup 2023. The platform will be streaming all 48 matches of the tournament live and on-demand.

MaxView is the first of its kind in the cricket streaming space. It is a significant innovation that is likely to appeal to a wide range of cricket fans.

Here are some of the benefits of using MaxView:

• More immersive experience: The vertical format allows users to see more of the pitch and the players, and it also makes it easier to follow the action from all angles.
• Easier to watch on mobile devices: The vertical format is better suited for viewing on mobile devices, as it allows users to hold their phones in landscape mode without having to rotate the screen.
• Reduced data consumption: MaxView uses a data-efficient streaming codec, which means that users can watch the matches without using up too much data.
• New ad format: MaxView will include a new ad format that is specifically designed for vertical video. This means that users will see fewer ads and more relevant ads.

Overall, MaxView is a significant innovation that is likely to improve the cricket streaming experience for millions of fans around the world.

It is still too early to say how popular MaxView will be, but it has the potential to become the preferred way to watch cricket matches on mobile devices.